Day in the life content is everywhere in aesthetics, and most of it makes the same mistake. 🎬
It shows your day.
Your coffee, your commute, your charting, your lunch you didn’t eat. Fine content, honestly. Just not the version that books appointments.
Here’s the flip that changes everything. Film it as though the viewer is the patient.
Why the Patient Perspective Wins
Nervous people don’t book unknowns. 🫶
Your future client has never been in your space. She doesn’t know where to park, what the waiting room feels like, whether she’ll be judged, or how long it takes.
So when your day in the life content answers all of that visually, you remove the fear before she ever calls.
That’s not a content strategy. It’s a hospitality strategy that happens to live on Instagram.
The Shot List: Follow This Exactly
Film these in order, ten seconds each. 📋
1. The arrival — pulling up, the parking, the door, your signage
2. The walk in — the entryway, the front desk, a friendly greeting
3. The wait — where they sit, the water, the magazines, the vibe
4. The room — the chair, the lighting, the setup
5. The consult — you talking, hands gesturing, filmed from their eye level
6. The treatment — over the shoulder or hands only, whatever’s appropriate
7. The checkout — rebooking, the goodbye, the walk out
Seven clips, under ten minutes of filming, and you have the most useful video on your entire account.
Add Text From Their Point of View
The captions are what make this land. 💬
“POV: your first appointment with us.”
“Parking is right out front, I promise it’s easy.”
“This is where you’ll sit while we talk through everything.”
“Nobody’s judging your routine. Ever.”
Because each line answers an anxiety the viewer would never say out loud.
For more on removing booking friction, Med Spa Consultations: How to Turn “Just Looking” Into a Booked Appointment pairs perfectly with this.
Make It Work for Any Specialty
The format adapts easily. ✨
Dermatology: emphasize the exam room, the magnifier, how a skin check actually goes
Plastic surgery: focus entirely on the consultation experience, since that’s the scary step
Med spa and esthetics: lean into the sensory details, the atmosphere, the comfort
Same shot list, different emphasis depending on what your patients fear most.
Post It Twice a Year
This is evergreen content, so reuse it. 🔁
Pin it to your profile, add it to a highlight called “your first visit,” and link it in DMs when someone asks what to expect.
Then refilm it seasonally or whenever your space changes. New followers have never seen it. 5 Med Spa Reels You Can Film in 60 Seconds has more quick formats to pair with it.
Film It Between Clients This Week
Day in the life content converts when it’s their day, not yours. 🙌
Seven clips, patient perspective text, pinned to your profile.
Start with the arrival shot. It’s the one detail nobody thinks to show, and it’s the first thing anxious people wonder about.
Content That Welcomes People In
Every practice needs this video. Most never make it. 😌
If you want the rest of your feed handled while you focus on this one, The Aesthetic Vault has your specialty covered. Start with the **free templates**.
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- The 5 Types of Templates Every Aesthetic Practice Needs
Farah Gooch is a Registered Nurse and founder of The Aesthetic Vault, a content membership built for medical aesthetic professionals. After working in nursing, medical laser sales, and aesthetic social media, she created The Aesthetic Vault to help injectors, estheticians, plastic surgeons, and dermatology practices save time, stay consistent, and market their businesses with confidence.
Explore The Aesthetic Vault.
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