Not every post on your feed needs to teach something. Sometimes the posts people love most are the ones that simply make them think, “Okay, that is SO you.” 😂
That’s exactly why “Guilty Of” posts are such a fun format for aesthetic providers.
They’re quick, easy to create, and give your audience a little peek at the person behind the treatments — without turning your Instagram into a personal diary.
What Is a “Guilty Of” Instagram Post?
Think of it as a list of little confessions about you, your team, or life inside your practice.
Nothing too serious. Just the funny habits, little obsessions, and very specific things your staff or patients would immediately recognize.
For example:
Guilty of having approximately 47 lip balms in my treatment room.
Guilty of getting way too excited over a beautiful before and after.
Guilty of saying “one more photo” and then taking twelve.
Guilty of noticing everyone’s skincare routine everywhere I go.
The more specific it feels to you and your practice, the better.
Why This Kind of Content Works
Your educational posts show people what you know.
Your before and afters show them what you can do.
But personality-driven content helps people feel like they’re actually getting to know you. ✨
And in aesthetics, that matters.
Patients are choosing someone they’re going to trust with their face, skin, or body. Seeing a little personality between all of the treatment information can make your account feel much more approachable and memorable.
It also gives your followers something easy to respond to especially when one of your “guilty of” moments happens to be theirs too.
How to Come Up With Yours
Don’t make this harder than it needs to be.
Think about the things your team always teases you about, the little habits you have between appointments, or the things you’re probably way too passionate about.
Ask yourself:
- What am I always doing at work?
- What does my team tease me about?
- What treatment or result do I get ridiculously excited about?
- What’s always sitting on my desk or in my treatment room?
- What’s something my regular patients would immediately recognize about me?
Choose three or four that actually sound like you.
And keep them short. The whole point is that someone can read the post in a few seconds and immediately get your personality.
Keep the Design Simple
This is not the post that needs twelve slides and an hour in Canva. 😂
A clean graphic with your “Guilty Of” list works perfectly.
Or turn it into a reel by putting each confession on screen while you’re working, getting your treatment room ready, walking through the practice, or simply pointing to the text.
Let the personality be the interesting part. You can use our very own Vault to create this, its already done for you, just switch pictures for your brand.
….and if your thinking “I have no branding photos” look through our stock photos to build your brand. Over 680+ images and videos to choose from.
Get Your Audience Involved Too
The easiest way to turn this into an engagement post?
Ask your followers to join in.
End your caption with something like, “Okay, your turn. What are you guilty of?”
You can even turn their answers into another round of stories or share some of the funniest responses afterward.
Personality Content Still Has a Place in Your Strategy
Your Instagram doesn’t need to be educational 100% of the time.
The best aesthetic practice feeds usually have a mix: education, treatments, results, patient experience, expertise, and a little personality woven throughout.
Posts like this give people another reason to stick around and help your practice feel like a place they already know before they ever walk through the door.
“Guilty Of” posts fit perfectly alongside the other brand voice content ideas we use inside the Vault.
And if you don’t feel like designing yours from scratch, the format is already waiting for you inside the Vaults. Just customize it with your own confessions and post. 🙌
Explore More Blog Posts ↓
- Your Patients Are Searching Instagram Like Google. Are You Showing Up?
- November Content Ideas for Aesthetic Practices: A First Look at This Month’s Templates
- What’s the Best Time for Aesthetic Practices to Post?
- How to Fill Last-Minute Cancellations at Your Practice
- Instagram Post Ideas for Estheticians
Farah Gooch is a Registered Nurse and founder of The Aesthetic Vault, a content membership built for medical aesthetic professionals. After working in nursing, medical laser sales, and aesthetic social media, she created The Aesthetic Vault to help injectors, estheticians, plastic surgeons, and dermatology practices save time, stay consistent, and market their businesses with confidence.
Explore The Aesthetic Vault.
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