Your Google Business Profile for med spas is probably the most visited page you own. 🔍

And most practices have never touched it.

Think about how someone actually finds you. She types “botox near me” into Google, sees a map with three practices, and picks one. That decision takes about eight seconds and happens entirely outside Instagram.

So let’s spend twenty minutes making sure you’re one of those three.

Claim It and Fill Every Field

Half of aesthetic practices have an unclaimed or half finished profile. 📋

Complete all of these:

• Exact business name, no keyword stuffing
• Every service you offer, listed individually
• Hours, including holiday hours
• Booking link that goes directly to your scheduler
• Service area if you draw from surrounding towns

Because Google ranks complete profiles above incomplete ones, and that’s before anyone reads a single review.

Post Photos Constantly

Here’s what almost nobody does. Your Google Business Profile for med spas has a photo feed. 📸

Add new images weekly. Your space, your team, your products, your results with consent.

Profiles with fresh photos get significantly more clicks, and Google reads regular activity as a signal that the business is thriving.

Meanwhile, the practice with three photos from 2021 looks closed.

Answer the Q&A Section Yourself

This part surprises people. Anyone can post a question on your profile, and anyone can answer it. 💬

So get there first. Post your own frequently asked questions and answer them:

• Do you take walk ins?
• Is there parking?
• Do you offer consultations?
• What brands do you use?

Otherwise, a stranger might answer for you. That happens more than you’d think.

Ask for Reviews Deliberately

Reviews are the single biggest ranking factor here. ⭐

Send this after an appointment:

“So glad you came in today! If you have two minutes, a quick Google review helps us more than you’d guess. Here’s the direct link.”

Include the link. Nobody hunts for it. Then reply to every review, positive or not, because Google tracks engagement.

Use Google Posts Weekly

Your profile has a posting feature most practices ignore entirely. 📅

Share openings, seasonal offers, new treatments, or educational tips. These appear directly in search results.

Repurpose whatever you already posted on Instagram this week. Zero extra work.

For turning that local visibility into conversations, Med Spa Consultations: How to Turn “Just Looking” Into a Booked Appointment covers the next step.

Do This Before Your Next Client

Your Google Business Profile for med spas takes twenty minutes and works around the clock. 🙌

Claim it, complete it, add photos, seed the Q&A, ask for reviews, and post weekly.

Start by asking three happy clients for reviews today. That’s the fastest movement you’ll get.

While Google Works, So Should Your Feed

Local search brings them in. Your content keeps them. 😉

The Aesthetic Vault has ready to post content for every specialty. Start with our free templates.

Explore More Blog Posts ↓

• Plastic Surgery Social Media Content Ideas Beyond Before and After Photos
• Why Aesthetic Practices Struggle to Post Consistently (And How to Fix It)
• What’s Actually Inside The Aesthetic Vault (A Full Walkthrough)
• How to Use a Content Calendar That’s Already Built for You
• The 5 Types of Templates Every Aesthetic Practice Needs

Farah Gooch

Farah Gooch is a Registered Nurse and founder of The Aesthetic Vault, a content membership built for medical aesthetic professionals. After working in nursing, medical laser sales, and aesthetic social media, she created The Aesthetic Vault to help injectors, estheticians, plastic surgeons, and dermatology practices save time, stay consistent, and market their businesses with confidence.

Explore The Aesthetic Vault.