If you’ve been paying attention to MedSpa marketing trends lately, June has been… interesting.

Somehow, aesthetics has collectively decided that starter packs are funny, Off Campus characters are hot, keychains deserve their own personality type, and every provider suddenly has a summer obsession.

And honestly?

We’re not mad about it.

After spending the last few weeks scrolling Instagram, reviewing MedSpa social media content, and watching what people are actually engaging with, we’ve noticed something important.

The content getting attention right now doesn’t feel like marketing.

Instead, it feels like a conversation.

As a result, some of the biggest MedSpa marketing trends this month have very little to do with promotions and everything to do with personality.

Take a look for inspiration

MedSpa Marketing Trends: Personality Is Finally Winning

Not long ago, most MedSpa content followed the same formula.

Treatment video.

Before and after.

Promotional post.

Repeat.

However, the accounts getting the most engagement right now are doing something different.

They’re sharing office conversations.

They’re posting team personalities.

They’re talking about favorite products.

They’re showing what happens between appointments.

Consequently, followers feel connected before they ever become clients.

In fact, one of the biggest MedSpa marketing trends we’re seeing this summer is that people are connecting with providers long before they book treatments.

We’d Try This:

Post your current obsession.

Share your favorite summer product.

Show us what’s sitting on your desk.

Tell us something your team won’t stop talking about.

Need help coming up with ideas?

Grab our free done for you templates. We have made is super simple so you don’t have to wait to get started.

MedSpa Marketing Trends: Starter Packs Are Everywhere

If you’ve opened Instagram this week, you’ve probably seen one.

The Injector Starter Pack.

The Esthetician Starter Pack.

The Front Desk Starter Pack.

The MedSpa Owner Starter Pack.

Furthermore, these posts are getting shared like crazy.

Why?

Because people love seeing themselves in content.

Similarly, people love tagging coworkers and saying, “This is literally you.”

As a result, starter packs have become one of the easiest ways to create engaging MedSpa social media content.

We’d Post:

The Summer Injector Starter Pack

The Acne Specialist Starter Pack

The SPF Obsessed Client Starter Pack

The MedSpa Girl Summer Starter Pack

Simple.

Relatable.

Shareable.

For more examples, follow us on Instagram: @TAV

MedSpa Marketing Trends: The Summer Aesthetic Has Officially Arrived

Every season has a personality.

This summer’s personality?

Coastal.

Clean.

Effortless.

We’re seeing iced coffees, blue skincare products, beach vacations, wellness routines, glass skin, and luxury lifestyle content everywhere.

Meanwhile, overly polished promotional content is starting to feel less exciting.

Therefore, many MedSpas are shifting toward content that feels more natural and lifestyle driven.

The practices standing out right now aren’t simply selling treatments.

Instead, they’re selling a feeling.

And that’s exactly what people are responding to.

MedSpa Marketing Trends: Things That Are Starting to Feel Tired

Let’s be honest. Not every trend deserves to stay. Right now, we’re seeing less excitement around:

• Generic Happy June graphics
• Stock photo quote posts
• Random awareness day content
• Captions with no personality
• Content that could belong to any MedSpa

That doesn’t mean these posts are wrong.

However, they aren’t giving people much reason to stop scrolling.

Because of this, the strongest MedSpa marketing trends are centered around content that feels specific, personal, and memorable.

For more content inspiration and marketing resources check out 1 Hr Med Spa Content System. Minimal and easy to implement with little to know time at all.

What We’d Post Instead:

Instead of:

Happy Summer ☀️

Try:

The Summer Skincare Mistake We See Every Single Week

Instead of:

Happy Friday!

Try:

The Treatment Room Conversation We’re Having Right Now

Instead of:

Generic Product Graphic

Try:

The Product We Can’t Stop Recommending This Month

Consequently, your content feels more human, more relevant.

Most importantly, it gives people a reason to engage.

Need more Med Spa content ideas? Check out Pinterest for examples – Click Here

June Content Calendar for MedSpa Marketing

One Thing We’d Do Before Monday

Before you plan next week’s content, scroll through your last nine posts.

Then ask yourself one question:

Could another MedSpa have posted these?

If the answer is yes, that’s probably your biggest opportunity right now.

The best MedSpa marketing trends aren’t about doing what everyone else is doing.

Instead, they’re about showing people what makes your practice different.

And honestly?

That’s the trend we’re betting on this summer.

The practices getting attention right now aren’t necessarily posting more. Instead, they’re creating content people actually want to engage with.

We’ll be keeping an eye on what happens next.

In the meantime, make sure to check back Monday for fresh MedSpa content ideas, trending topics, and marketing inspiration you can use right away.

Until then, keep testing, keep posting, and don’t be afraid to show a little more personality.

After all, that’s what people are connecting with right now.

If you want your content already planned, written, and ready to customize every single month check out The Aesthetic Vault Below ↓

Read the previous post: Med Spa Email Marketing: 7 Emails You Can Send This Month to Increase Bookings

Explore More Blog Posts ↓

• The Aesthetic Edit: What Caught Our Attention This Week
• MedSpa SEO: How to Get Found on Google and Turn Searches Into Bookings
• Med Spa Instagram Stories: How to Use Them to Book More Clients This Week
• Med Spa Email Marketing: 7 Emails You Can Send This Month to Increase Bookings
• 10 Med Spa Social Media Marketing Ideas to Start June Strong